Tuesday, January 25, 2011

US: Toyo Tires increases sponsorship of college sports - College ...

Toyo Tire has announced it is increasing its sponsorship of college sports for 2011. Toyo Tireshas proudly sponsored Pac-10 men's basketball upon Fox Sports Net(FSN), the John R. Wooden Classic as well as the Hardwood Series featuringmatch-ups between the Pac-10 as well as Big twelve schools. In 2011, thoseefforts will be expanded opposite the country as well as into football thanks to the biggersponsorship package with FSN as well as the new partnership with Big TenSports Properties, upon interest of the conference.

In total, the Toyo Tires name will be seen during 144 basketballand football games covering the AtlanticCoast Conference (ACC), the Big twelve Conference, the Big TenConference, Pac-10 as well as the Southeastern Conference (SEC). Gamesinclude the Pac-10 men's basketball tournament, the Big Ten Men'sand Women's Basketball Tournaments as well as the Big Ten Football Championship Game. In-gamefeatures during national broadcasts, signage at select venues an din-arena promotions, will help set up code recognition among fans athome as well as in the stands. The code name will also be visible duringthe Big Ten College Football Wrap-up Show upon the Big TenNetwork as well as in arrangement ads upon the official Pac-10 website.

For the opportunity to strech fans one-on-one, Toyo Tires willhave displays at 8 football games opposite the countryincluding Penn State vs. Indiana State upon September 3, as well as the BigTen Football Championship Game. The Toyomodels, products, vehicles as well as giveaway items will make thedisplays the popular stop among tailgaters.

Off the margin of play, the association is unapproachable to continue itssupport of the Pac-10 Scholar Athlete Award presented by ToyoTires. The endowment recognizes an athlete in any of the Pac-10's 22sports who have confirmed high grade indicate averages. TheScholar-Athlete of the Year receives the commemorative board and$1000 is donated to the grant fund of hi s or herinstitution.

"We have been vehement to have such the good presence in 2011 college athletics," pronounced Stan Chen,manager of events as well as motorsports, Toyo Tire U.S.A. Corp. "The ToyoTires code will strech the broader market national as well as we will besupporting our dealers opposite America."

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